I’m Edward McFields, a revenue marketing leader and cultural-intelligence strategist. I build measurable growth systems, and study how language, history, and identity shape the way brands connect across markets.
Short executive essays on revenue marketing, customer behavior, cultural intelligence, AI, and the systems behind measurable growth.
A small selection of work across acquisition, nurture, CRM, brand development, and go-to-market execution.
Created the paid-search strategy, landing-page architecture, conversion tracking, and weekly optimization process for a brand with no inherited demand or brand equity.
Designed a segmented reactivation program based on account history, decision-maker role, and coordinated sales follow-through.
Developed brand positioning, websites, HubSpot architecture, campaigns, reporting, and demand systems for two B2B companies simultaneously.
NoireLit is a multilingual platform exploring literature, history, identity, and the ideas shaping Latin American, Afro-Latino, Black Francophone, and African American audiences.
Through essays, interviews, close readings, and original research in English, Spanish, and French, NoireLit examines what changes when stories, products, and brands move across languages and cultures.
The long-term goal is to turn that depth into proprietary research, executive briefings, market strategy, and cultural-intelligence advisory work.
I have spent more than a decade working across financial services, manufacturing, food distribution, freight, and B2B services, industries where marketing has to explain complexity and prove its commercial value.
Most recently, I built the brand, website, CRM infrastructure, campaign systems, and reporting foundation for two logistics companies. Before that, I led digital marketing in wealth management, operating within a regulated environment where performance and compliance mattered equally.
I work across demand generation, GTM strategy, CRM architecture, analytics, AI-enabled workflows, content, and customer journeys. My edge is connecting these disciplines into one system rather than treating them as separate tactics.
I am based in Clayton, North Carolina, and open to senior marketing leadership, advisory, speaking, and cultural-intelligence opportunities.
Discussed how small and mid-size businesses are adopting AI in practical, day-to-day operations.
Participated in a congressional briefing focused on small business conditions and emerging technology.
I’m open to senior marketing leadership opportunities, consulting and cultural-intelligence engagements, research partnerships, and speaking inquiries.